Wake is redefining urban hospitality in Medellín. Its website is now a standalone digital platform where the brand connects with visitors and manages their reservations throughout the entire process.
View site liveOverview
Wake is a hospitality, gastronomy, wellness, and community ecosystem located in Provenza, Medellín. As is often the case in the hotel industry, its website needed not only to communicate its value proposition but also to become a digital asset in its own right: a place to showcase rooms, experiences, spaces, and reservations without relying on external platforms that reduce margins and control.
Our main challenge was to create a digital presence that captured the essence of Wake—modern, sensory, and mindful—while also serving as a clear, user-friendly acquisition and transaction tool that was efficient for the business.
Our main challenge was to create a digital presence that captured the essence of Wake—modern, sensory, and mindful—while also serving as a clear, user-friendly acquisition and transaction tool that was efficient for the business.
approach
We designed a custom website, crafted to bring the Wake experience to the digital realm: visually striking, fluid, and centered on exploring spaces. The architecture and design prioritize direct booking, allowing users to learn about the project and book seamlessly.
Each section showcases a part of the ecosystem (rooms, dining, spa, gym, and common areas) with a narrative that reinforces well-being as the brand’s core focus. The result is a proprietary digital asset where Wake can communicate its identity, consolidate its offerings, and manage bookings from start to finish without intermediaries.
Each section showcases a part of the ecosystem (rooms, dining, spa, gym, and common areas) with a narrative that reinforces well-being as the brand’s core focus. The result is a proprietary digital asset where Wake can communicate its identity, consolidate its offerings, and manage bookings from start to finish without intermediaries.
