Gatorade faced the challenge of updating its digital presence in Latin America. Its regional portal operated on outdated technology, with a visual identity disconnected from global guidelines, and with limitations on updating content quickly. At the same time, the Gatorade Sports Science Institute (GSSI) portal was unable to connect with the local scientific and sports community, affecting the dissemination of its educational content on performance and hydration.

The brand needed a unified strategy capable of modernizing both spaces, improving the user experience, and building a closer relationship with athletes, coaches, and professionals in the region.

We approached both projects with the same vision: to create modern, consistent digital experiences focused on the needs of the Latin American community. For Gatorade LATAM, we developed a brand portal with a new digital identity, flexible architecture, and easily manageable content, allowing the company to communicate products and news in a clear and up-to-date manner.


For GSSI LATAM, we transformed the platform into an educational and innovation hub, where sports science is presented in an accessible visual language that is familiar and specific to the region. The result was a consistent and scalable digital ecosystem that reinforces Gatorade's leadership in nutrition and athletic performance and creates a more direct bridge to its community throughout Latin America.