Trii entered the market with a functional product that made it easy to invest in stocks, but the experience did not communicate confidence, security, or visual solidity. In a highly competitive financial industry, that meant losing users, traction, and investment.
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The challenge was to turn a technical application into an attractive, clear, and reliable product capable of generating internal pride, convincing investors, and competing with global leaders in the category.

We designed the first version of the application with a focus on the experience of early users: a clear, modern, and secure interface, built to generate confidence in every step of the investment process. That first version allowed Trii to gain traction in the Colombian market and present a solid product to investors, including its entry into Y Combinator.

As the company grew, we created a design system to scale the product to new services and markets such as Perú and Chile, maintaining consistency and speed in its development. Finally, we supported the consolidation of their own internal design team with consulting and strategic support until they were able to operate independently.

Today, Trii continues to grow with the product base, design, and systems created in that first stage.