Paya Health is a Los Angeles-based company that creates gummies designed to transform the skin at a cellular level, feeding essential nutrients to the gut and working from the inside out. The design was created entirely by Réplica Studio, and our role was to bring that vision to life through a custom Shopify build that expressed the brand's essence without compromise.

Working from Réplica Studio's design files, we built a headless Shopify e-commerce from scratch, translating a distinctive visual identity into a fully functional store. A core part of the work was building a flexible theme that lets the client compose pages using patterns and shapes according to their needs, without relying on a developer for every update. At the same time, the shopping experience was kept intentionally simple, keeping the focus on the product and making the path to purchase as frictionless as possible.