The Museo de Arte Moderno de Bogotá had redesigned its brand in 2020 with the ambition to compete with the best art museums in Latin America. But the digital side hadn't kept up. There were no clear rules for applying the new brand online, content creation was a constant struggle for the museum's team, and the result was a disorganized site with disconnected elements and a confusing user experience. The challenge was to build a digital system that could support everything the museum produces regularly, from exhibitions and events to educational programs and its permanent collection.

We took on the full scope: content strategy, UX design, wireframing, prototyping, UI design and development. The first priority was restructuring the site's navigation through a user-centered process, with close attention to how the museum's internal team actually creates and manages content. From there, we designed a modular design system to bring order to the content, and developed typographic palette proposals, color and spacing rules aimed at creating consistency while setting MAMBO apart from other museums in the region. Development was done in WordPress from scratch, building every template on top of the design system with scalability in mind. We also added an entirely new section: the museum's art collection, now available online for the first time, letting visitors explore more than 2,000 works virtually.