A website that captures Hotel 23's architectural soul, translating its handcrafted details, textures and relationship with light and constellations into a digital experience as distinctive as the hotel itself.
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Located in Medellín, Hotel 23 is one of the city's most distinctive hotels, known for its architectural care and handcrafted details across every floor. Their name is a direct reference to their coordinates, 23 degrees from the sun, and that relationship with light, nature and the cosmos runs through everything they do. The brief was clear: build a website that felt like an extension of the physical space.
approach
The starting point was the hotel itself. We drew from its textures, stone surfaces, plants, color palette and the distinctive character of its restaurant and terrace. From there, we layered in the astronomical references that give Hotel 23 its identity, using lines, typography and subtle visual elements to evoke constellations and the night sky. The result is a site where shapes and textures do most of the work, creating an atmosphere before a single word is read.









