La Silla Vacía had revamped its visual identity, but its digital presence failed to reflect this. As the media outlet grew with new formats, products, and specialized portals, the experience began to fragment. Each section looked like a different site, which affected navigation, brand perception, and the ability to scale the product in the future.

Without a unified system, the platform became difficult to maintain, complex to update, and inconsistent for users. The challenge was to transform a scattered ecosystem into a coherent, modern digital product capable of sustaining the media outlet's editorial growth.

We created a digital design system capable of supporting more than ten portals under the same visual and structural logic. We began by reorganizing the information architecture and navigation flows, prioritizing the mobile experience, where more than 80% of traffic is concentrated.

From that order, we developed a consistent visual language and a set of reusable modules for content in different formats: news, opinion, analysis, profiles, specials, video, podcasts, and interactive pieces. Each component was designed to adapt to multiple contexts without losing its identity.

The result is a clear and scalable platform, where all information coexists under the same editorial system. A product ready to grow without losing coherence, improve the reading experience, and sustain the evolution of the medium in the future.