Your company website is the first touchpoint for potential customers in today’s tech-driven society. It serves as a virtual storefront, representing your brand's identity and all your offerings. However, simply having a website is no longer sufficient with so much competition on the internet. To stay relevant and competitive, it has become more of a requirement to actively manage and maintain your online presence professionally as a business. This is why you should consider website management services.
Over 71% of businesses had a website by the end of 2023 according to Forbes but only 28% of them were actively managed meaning there is a big opportunity for those who go the extra mile. This is supported by the fact that 75% of consumers look at your online presence before visiting your premises or buying from you.
You can make sure your website consistently meets its business objectives, provides an exceptional user experience, and effectively communicates your brand message by having it professionally managed.
In this post, we discuss in detail the important aspects of website management services to help make the right decision for your business.
Business websites have Evolved
Business websites have undergone not one, not two, but several transformative evolutions in recent years. In their early days, websites were static entities, serving as digital brochures with fixed content. However, the modern web and its users demand dynamic and engaging online experiences even from physical- aka brick-and-mortar- businesses.
What is the Value of Professional Website Management Services?
While some businesses attempt to manage their websites internally, partnering with professional website management services is a better and sure-founded option. The following are some of the direct benefits you will get should you choose to have your business website professionally managed today:
1. Keep Your Website Fresh, Relevant, And Engaging for Your Visitors
Today's consumers and casual web users expect your website to be constantly updated with fresh, relevant information tailored to their interests and needs. If you fail to meet these expectations your websites will likely experience high bounce rates, diminished engagement, and lost opportunities.
Website care plans or companies that offer monthly website maintenance packages ensure your content is consistently refreshed, reflecting the latest industry trends, company updates, and user interests.
This usually involves adding new blog posts, updating your product catalogs, adding multimedia elements like video, or revamping the overall look and feel to align with modern design trends. Do this and your website will be able to captivate your audience, build some brand loyalty, and increase your conversions by a country mile.
2. Enhance Your Website’s Online Visibility and Search Rankings
Search engines are known to prioritize business websites that offer a superior user experience and consistently publish high-quality, relevant content. A professional website manager can enhance your website’s online visibility and help it climb the search engine rankings through strategic website management practices like content optimization, technical SEO improvements, and ongoing maintenance.
Specifically, SEO optimization may involve tried and tested tactics such as keyword research, on-page optimization, structured data implementation, fast website load times and mobile responsiveness. Improving search engine visibility will enable your business to attract more qualified online traffic and ultimately drive more leads and sales your way.
3. Maintain your brand’s reputation and credibility online
A well-managed website serves as a powerful branding and credibility tool for your business. Outdated information, broken links, security vulnerabilities, or non-compliance with industry regulations can severely damage your company’s reputation and erode customer trust not just online but everywhere you have a presence. Proper website management ensures that your website accurately reflects your company's values, products/services and messaging while adhering to relevant standards and best practices. Implementing such consistent attention to detail with your online assets will drive your brand's credibility and foster long-term relationships with your customers.
4. Improve User Experience and Conversions Online
Delivering an exceptional user experience will help you drive conversions and achieve your business objectives. Effective website management focuses on optimizing every aspect of the user journey. This is a complex process that involves designing and maintaining intuitive navigation, responsive design, posting personalized content and clear calls-to-action on each page or post. Additionally, a professional website manager will use analytics and user feedback to continually refine and improve the user experience on your website, leading to increased engagement, conversions, and ultimately, revenue growth. These are things that you may struggle with as a business unless you have an entire department dedicated to managing your website.
Case Study: Learn from Our Website Management Client Lumos
Lumos, a San Francisco-based software startup founded in 2022 (our client), required a comprehensive website to showcase its products and services during its launch. The internal team at Lumos designed the website using Webflow, which required us to have a collaborative approach with their design team from the start.
Our task was to implement best practices in Webflow to ensure easy editing and scalability of the site. To streamline the process, we established a collaborative workflow for design file sharing, feedback, bug reports, and other elements.
We then started development sprints in Webflow, delivering essential pages and components weekly. Taking advantage of Webflow's options, symbols, and CMS features, we created templates that facilitated easy iteration for future updates.
Since the website's inception, we have maintained an ongoing collaboration with Lumos, constantly working on new pages and improvements to provide them with a robust digital environment.
Our input has helped Lumos boost its website traffic, lead generation, and online sales. The company's brand image was revitalized from the word go as its website now effectively communicated its identity and offerings to a wider audience.
What Does A Website Manager Do Specifically?
Your professional website manager is responsible for the comprehensive oversight and continuous optimization of your website to maintain its performance, security, searchability, and alignment with your business goals. Their key roles and responsibilities can be summarized into the following:
Content creation and updates (text, images, videos)
- Developing fresh, SEO-optimized content like blogs, product info, media
- Updating existing content to reflect the latest info/offerings
- Ensuring content aligns with brand voice and marketing goals
Security monitoring and software updates
- Regularly updating CMS, plugins, and third-party integrations
- Monitoring for and patching security vulnerabilities
- Implementing SSL certificates and security best practices
Performance optimization (speed, responsiveness)
- Compressing images and minifying code for faster load times
- Implementing caching and CDN for reduced server strain
- Ensuring mobile responsiveness and cross-browser compatibility
Search engine optimization (SEO)
- Keyword research and optimizing content
- Submitting sitemaps and maintaining SEO-friendly structures
- Tracking rankings, backlinks, and making improvements
Analytics tracking and reporting
- Implementing analytics to monitor user behavior metrics
- Generating reports on traffic sources, conversions, engagement
- Using data to identify areas for improvement
Backup and disaster recovery
- Scheduling regular website backups and testing restores
- Having contingency plans for downtime or security breaches
- Ensuring business continuity in case of emergencies
Our network of freelance specialists in website management offers a tailored approach, ensuring the best fit for your unique needs. We are always ready to assemble a dedicated team to meet and exceed your needs, regardless of your website's size or complexity.
Final Remarks
A well-managed website is important for your success in today’s world. It acts as a powerful branding tool, customer engagement platform, and revenue driver. Don't let your online presence fall behind - partner with our experienced website management team today to unlock your website's full potential and gain a competitive edge.